: Aug 13, 2017

My people, we have fallen in love with the packaging and surface of things. We’ve become addicted to being entertained. And here’s the result:…

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My people, we have fallen in love with the packaging and surface of things. We’ve become addicted to being entertained. And here’s the result:

The focus of dawa has shifted towards entertaining a crowd, with emphasis on delivery over content. As a result, we sideline senior scholars if they have an accent or aren’t hip or entertaining enough.

But our message to the youth is what troubles me most. Rather than focusing on truth, we have put too much emphasis on the packaging of the message. I get it. Each Prophet spoke in the “language” of the people. But our approach with youth is becoming too bubblegum. It’s like we’re trying too hard to prove that Islam really is fun and hip and cool and Western.

My people, Truth speaks for itself. Yes, we should understand the culture and psychology of our audience. Every Prophet did. But we should never make the focus on the glitter of the packaging, over the undeniable power of raw Truth.

Remember sincerity will win over marketing, any day of the week.

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